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Fruits & Veggies More MattersThis campaign replaces the current 5 A Day initiative.More than 90 percent of all Americans do not eat the recommended amount of fruits and vegetables. To meet the new dietary guidelines, most consumers will have to more than double the amount they currently consume. Closing the consumption gap requires a new national call-to-action, which is now the Fruits & Veggies—More Matters campaign. This new public health initiative to increase fruit and vegetable consumption replaces the 5 A Day program. The official launch date for the National Campaign is March 19th 2007. The Greater Cleveland Fruits & Veggies More Matters committee was convened by OSU Extension to develop a local campaign which will also launch on March 19th and will be followed by a weeks worth of events and activities highlighting various fruit & vegetable themes in multiple settings. For more infomation go to: http://www.fruitsandveggiesmorematters.org/ Schedule of Events:
Giant Eagle, Legacy Village—specials on produce, cooking
demonstrations and more
University Hospitals CASE Medical Center, Atrium—fruit & veggie
specials in the cafeteria
Schools throughout Greater Cleveland—County-wide poster contest
Neighborhood Family Practice—Get your garden on!
MetroHealth Women & Children’s Pavilion
Food Pantry, University Settlement—Get more produce!
Cleveland City Hall—fruit & veggie tasting for City employees
West Side Market & North Union Farmer’s Market @ Shaker Square—“
Step-n-Shop” with fruit & veggie prizes and activities
Places of worship throughout Cleveland
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Office & Clinic Locations
